Half Term Dilemma
Thursday, February 14th, 2008As half term draws to a close, its worth pondering the difference reasonable weather makes to our business. Those of you who decided to open this week will have reaped the financial benefits as the unseasonably clement weather gave ice cream sellers a great start to the new season. It’s always a difficult one to call when the kids are off this early in the season but my advice is always be prepared as Easter is only six weeks away anyway. The sight of people walking around in t-shirts eating cones is always uplifting to us ice cream vendors but even more so when we are only in the second week in February!!
Let’s hope this trend continues into the season proper.